At the Chicago Botanic Garden he organized environmental field trips for College First, the high school apprenticeship program.   Occasionally, they would assist the North Branch Restoration Project.   Throughout the Skokie Division of the Cook County Forest Preserve, the kids had a chance to remove and burn buckthorn (an invasive European tree), collect native seed, and learn about our local habitats from experts.  

The success of College First led to the creation of Science First, an ecology camp for junior high students.   William hired the instructors and together they created a curriculum focusing on local ecology and environmental issues.   Students spend four weeks at the Chicago Botanic Garden applying the scientific method to various projects, while catching crayfish, listening to bird calls, testing water purity, and growing seedlings.   William managed both College First and Science First to supplement science education, foster analytical thinking, and encourage environmental stewardship in Chicago teens.

He has used television to carry those goals to a national audience.   While serving as landscape expert, architect, and talent for "Rally Round the House¨ (Discovery Channel) and "Town Haul¨ (TLC), William designed with ecological principles and trumpeted environmentalism to the viewers.   In 2007, William hosted "Dig In¨ for HGTV where he demonstrated the best management practices for the homeowner and the habitat.   Where appropriate, he installed eco-friendly landscapes with low maintenance plants that offer benefits (shelter, nectar, berries) to the broader wildlife community.

America is on the cusp of a green movement that will permeate all parts of society from education to economics to social policy.   William Moss is determined to live up to his appropriately green surname.   Through speeches, writings, radio, and television William will continue to reach audiences with his passion for plants, people, and life.